Daily Archives: August 25, 2011

Social Media and Insurance Meet

Not too long ago I realized that social media was not just something for kids to keep in touch with each other or for young start-up businesses to first reach their target audience with and something worth being involved in. Social media is now something that has to be done in every business in order to stay relevant and ahead of the competition. This goes for the claims industry as well.

Jump On Board

An article recently published by Karen Furtado in Property Casualty 360 said that 80% of insurers are monitoring social media and strategically planning around them. Insurers are using social media to not only keep in touch with their contacts but to also learn from them, grow their business, and also protect their business. We, as an industry, should know that the customer is what makes our business. If they feel that they are not getting the treatment and service that they expect then they now have the power to express their dissatisfaction to others in the span of a couple of minutes through using social media. By being a part of social media we can monitor the bad and the good opinions and make changes to better suit our customers.

Social Media Meets Customer Service

With that being said, we have to remember that our business is about customer service. Customer service should take place in the field as well as in our social media components. Take a look at the article Karen Furtado wrote and see if you agree.

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